How to Triple Your Blogs Views in 60 Days or Less

By Hector (the Connector) Cisneros
Working the Web To Win's blog Stats

So, you have a blog and you’re publishing articles on a regular basis, but you’re following and page views are growing at a snail’s pace. What do you need to do to get to the next level? Wouldn’t it be great if you could find some proven method that produced a quantum leap in growth? Would learning how to maximize your postings really help? Would learning how to use the right schedule, frequency, and time of day actually make a difference for your blog? Does sharing your posts with the right people in a coordinated manner make a difference?

If you what to learn how to take your blog from a mere few hundred page views a month to over 3,000 in the same period, read on. Better still, if you want to achieve an exponential growth from 500 to 12,000 page views a month, get excited because we’re going to tell you exactly how we did it.


Courtesy of fisher.osu.edu
First, let’s start with some prerequisites for success. To reach the quadrupling effect in 60 days, you need to have already published over 100 high quality, separate blog posts. If you haven’t reached that number yet, our formula will still work, but it’ll just take longer to reach that quadrupling goal.

Also, it’s important to understand you can’t achieve this kind of following and readership by using quick and dirty means. The following items are part of our philosophy, our mind set, and our Guiding Principles that directs our work from start to finish. If you don’t have the right mind set, work ethic, and don’t follow the same principles we do, then this won’t work for you. On the other hand, if you follow our methodology and principles you can’t fail. Okay, let’s get started with our Guiding Principles:

Our First Guiding Principle – Consistency

  1. Having a strong social presence is important. Consistent posting, inviting, 
    engaging everyday if possible.
  2. A quick way to grow your social networks is to join lots of groups. Groups can contain thousands of members so this will help make up the difference when you’re just getting started and only have a few followers.
  3. Make sure you join both industry-specific and customer-specific groups.
  4. Provide useful, regularly curated content to your social nets; this is important to build loyalty.

Our Second Guiding Principle – Be Customer-centric
Courtesy of www.sdgrantmakers.org

  1. It’s all about what the reader wants. Quality, relevance, timeliness and professionalism are all important.
  2. Creating unique quality content and publish it on a weekly basis (at the least). This is extremely important.
  3. Sharing your authoritative posts with your social nets is also important. Your unique posts are more valuable than someone else’s post to you.
  4. Have a focused clientele.

Our Third Guiding Principle – Being a Giver, Not a Taker

  1. Be more concerned with producing something of value rather than trying to be found via keywords or some technique.
  2. Find others and support them. Fostering a group of like-minded, loyal supporters who are willing to read, comment on and share your post every week is very important.
  3. Be willing to join multiple groups and also be willing to participate by providing these groups with useful content.

Our Fourth Guiding Principle – Always Make it Easy for Your Readers

  1. Make sure your content is easy to find, share and understand.
    Courtesy of atvb.stcharlessatellitecenter.org
  2. Always deliver on your promise. If the opening paragraph and summary talk about a subject, your article better pertain to and expand upon that topic.
  3. Catchy titles using the right key words is important.
  4. Provide lots of links to your previous content.
  5. Also provide links to lots of other people’s relevant content.
  6. Adding pictures, videos, podcasts and other multimedia elements can raise your blog’s visual appeal, “stickiness” and share-ability.
  7. Make it easy to share your work with social sharing plugins. Also, ask others to share and comment on your articles.
  8. Always strive to produce evergreen content. This will allow you to recycle your content exponentially much more than content designed to jack (i.e., utilize) key words or trending topics.

Our Fifth Guiding Principle – Be Willing to do Whatever it Takes

  1. You must commit for at least a year before you evaluate how you’ve done.
    Courtesy of www.pinterest.com
  2. Set up “S.M.A.R.T.” goals (Specific, Measurable, Achievable, Realistic, Timed) and review them at least on a monthly basis.
  3. Set up Google Analytics to track visitors and social shares
  4. Don’t be afraid to get help; a coach can be a Godsend.
  5. Get a blogging buddy to proof your work, keep you honest and on target.
  6. Set up a rewards reaching short-, mid- and long-term goals.
  7. Commit without fail, to writing at least one quality blog a week.

Now that you understand our Guiding Principles, you can start with the publishing techniques that roll out the content so your followers can consume it. New, fresh posts will normally garner approximately twice as many page views as recycled, old posts. New posts should be introduced on your social media channels with verbiage such as, “Here’s our latest article, check it out,” followed by the article title and a link. You can’t use this specific verbiage with recycled articles however, because you’d be breaking the trust with your followers. They’d quickly realize you’ve lied and then you’d lose credibility, so don’t pass off old posts as new ones.

Here’s how your first year will play out: Your journey will begin slowly, like a snowball rolling down a mountain side. At first, the snowball will only be the size of your fist. By
English: The Snowball Русский: Снежок
English: The Snowball Русский: Снежок (Photo credit: Wikipedia)
the time it reaches half way down the mountain, it will be the size of a mid-sized car, and when it hits the bottom, it will be the size of a five-story house. Your page views will behave similarly. At first, you’ll only have a few page views. As your article library, support partners, and your social network followers grow, so will your page views. When you hit 30+ articles, you’ll start reposting your articles as recycled social posts; as a result, your page views will double for the first time. Here you’ll be recycling a blog post every other week. When you reach 60+ articles and triple your social network connections, you’ll be able to double up (i.e., post two blogs per week) your recycled article posting schedule and your page views will double again. When you reach 130+ articles and double the number of your social network connections once again, you’ll be able to quadruple your page views in as little as 60 days (if not sooner).

If you already have a nice following and a 100+ blogs posted, you can jump right in and start posting two blogs a day. Articles that are not evergreen will only garner a few page views. However, your evergreen articles could easily grab a hundred page views.

Want to Know a Short Cut? (Hint: There are very few.)

English: Hikers taking one of many short cuts
English: Hikers taking one of many
short cuts (Photo credit: Wikipedia)
If you double or triple your article production, you also shorten the overall time it takes to grow your following and page views. This literally means writing two to three unique quality articles a week. Having more unique, quality, timely and relevant material to feed your social nets is the key (along with having numerous social net followers to read your content). Page views are a function of good content being exposed to large numbers of people. This in turn, less than 10 percent of those exposed to your article link will view your page.

How do you know what I’m telling you is true? 

My company, Working the Web to Win, did several experiments, posting different numbers of new and recycled blog posts each week for 60 days. During that time, we were able to increase our average monthly page views from 3,600 to over 12,200 a month. We also found that if we lowered the number of recycled post and new article posts, the monthly page views would diminish.  We found that new, unique articles would receive double the page views of recycled blog posts. We also found that posting at certain times of day had different effects as well. We learned that posting first thing in the morning (8:30 a.m.), just past noon (12:20 p.m.), just before quitting time (4:15 p.m.) and after the kids are put to bed (9:45 p.m.) to be the best times to post. The social networks that you posted to also had an effect on when posts would most likely be read. Facebook would peak on weekends and evening. Twitter was somewhat even across the board while Google+ and LinkedIn seem to do better between 7 a.m. to 7 p.m. We also found some variability in words used to curate the post and the titles of the articles themselves.  While this isn’t an exact science, we do know that the quality and timing of the posts play an important factor.

Are There Any Other Short Cuts?

Courtesy of kisstheschoolbondgoodbye.com
The only other short cuts we know of will cost you money. Lots of it. You can participate in Pay Per Click (PPC) to get more page views and followers. Pay Per Click/Views promos are available on Google Search, Facebook, Twitter and LinkedIn. These can accelerate your growth and monthly views but these views will not be as loyal as the organic growth that you can gain with the natural progression of week in and week out production of quality content distribution.

Here’s Our Magic Formula in a Nutshell

Follow the Guiding Principles 1 through 5 when producing content. For every 32 blogs you publish and share, you can repost one of those blogs each day until you run out, then start the process over again.

Might and Magic
Might and Magic (Photo credit: Wikipedia)
Here’s a possible example: Reach a total number of 32 published articles (however you can do it ― by writing one, two, or three articles a week). Then start recycling your posts. Push two blogs per week to your and your team’s social nets. At the end of 32 days, you’ll have recycled 32 articles and created and posted, at the minimum, four new articles.

Once you reach 64 published blogs, recycle two posts per day, except on the day you’re posting your latest blog for that week. Post one blog in the morning and one in the late evening for 30 days. Continue to do this until you reach 96 blogs. When you reach 96 blogs, you can either recycle two a day for 48 days, or recycle three posts a day for 30 days and so on. Continue this process for at least a year.

Courtesy of www.westsideculture.com
Every time you double your base number of 32 published blogs (i.e., 64, 128, 256, etc.) you can repost another blog that day. Once you build your library of 256 articles, you can recycle posts four times a day for 60 consecutive days without repeating any posts. I’ve read of some companies that have large numbers of articles in their content library that only post their own unique content, and they do so to the tune of ten recycled post a  day. The combination you use may be different than what I’ve listed, so make sure you experiment with multiple posting schedules.

In this article, I showed how our company was able to increase our blog’s page views from an average of 3,600 per month to over 12,000 page views per month in less than 60 days. I provided our five Guiding Principles that direct how and what kind of content we produce, along with the specifics on post scheduling, building credibility, engaging the audience, and fostering social dynamic partnerships.

If you’d like to find more articles like this, read, “Blogging Secrets of the Pros”  and “The Secrets of Blogging For Dollars” or enter the words “Blogging or Story Telling” in the search box at the top of this blog to find even more. If you found this article useful, please share it with friends, family, coworkers and associates. If you have something to add or have a different opinion, place them in the Comments section below.  It’s been my pleasure sharing this information with you.

That's my opinion; I look forward to hearing yours.


If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we'll email it to you. Your information is always kept private and is never sold.


Hector Cisneros is a partner, COO and Social Media Director for the award-winning, Internet-based marketing firm, Working the Web to Win, in Jacksonville, FL. You can connect with him on TwitterFacebookGoogle+,  LinkedIn,  and YouTube.  He’s also the co-host of BlogTalkRadio’s “Working the Web to Win,” where he and Working the Web to Win’s co-founder, Carl Weiss, make working the web to win simple for every business. Additionally, Hector is a syndicated writer on EzineOnline and is an active blogger (including ghost writing). He's a published author of two books, "60 Seconds to Success"(available at Amazon and B&N), and "Internet Marketing for the 21st Century," which you can get by filling out the form above. He’s also the co-author of the new book, “Working The Web to Win,” which is now available on Amazon.com.

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Are You Ready for the BIG Game?



By Carl Weiss

When fall is just around the corner and anyone mentions “the BIG Game,” most people immediately think of   And why not?  With a viewing audience of over a hundred million people, for a sporting event that commands nearly $4 million dollars for a 30-second TV ad, this is one game that’s hard to beat.  Well, at least it is on TV.  When it comes to that other BIG Game, the online marketing game, we’re talking about a whole other arena.
the Super Bowl.

Like it or not, the Internet is a game that has specific rules.  Play the game well and you'll be rewarded.  Play it poorly and you might as well stay on the sidelines.  In this article, (and on the BlogTalkRadio episode), we'll discuss the ways to create and execute a winning game plan. (Hint: "Winging it" is not an effective strategy.) We'll also talk about the difference between offense and defense, as well as the difference between just winning the game as opposed to creating a championship team.  So put on your team jersey and get ready to root for the underdog as we show you how to get ready for the BIG game.

With a worldwide audience of nearly three billion, Internet marketing is in a league of its own.  Unlike pro football, this is one game that literally every business owner on the planet is forced to play.  The problem is most businesses are still sitting on the bench when it comes to online visibility.  Statistics show 95% of businesses in the U.S. have little or no presence on Page One of the major search engines.  This is primarily because this is one game where the rules constantly change.

Get Off the Bench and Into the Game


Nowadays, most businesses have a website.  In the past, this was all you needed to get off the bench and   What this means in plain English was that, once upon a time ago, all you needed was a properly optimized website to get into the game. That’s because before 2005, the Internet used a website-centric architecture.This was in the era before such things as blogs, social networks and online video.  Once these online elements became commonplace on the Internet, the rules of the game changed forever.  So much so, that by 2014, your website only contributes 25% to your overall ranking.  The other 75% consists of activity related to your blogs, social nets, podcasts and videos.


Sad to say, the days of set-it-and-forget-it online marketing are over.  If you want to succeed online, you need not only to embrace these off-site elements of your web presence.  You need to feed them.  Regularly.  Before you spend a lot of time and money playing the game of online marketing, you need to start off by taking a look at your current strategy.  More precisely, you need to ask yourself the following questions:


  • What key words are my websites and landing pages targeting?
  • How many Page One position does my site currently and on which search engines?
  • How much traffic am I now generating? 
  • Where is the traffic coming from, is it organic, social, mobile or paid?
  • How many forms have been filled out from my website/s?
  • How many phone calls came from my website/s?
  • How many sales per month are a direct result of my website/s?

If your answer to these questions is either “none” or “I don’t know,” then you need to head back to the locker room and rethink your strategy.  Because if your current game plan is not scoring points (i.e., sales), the only solution is to make some changes. 
locker room and rethink your strategy.

If the name of the game is to score, then the first thing that every business owner needs to do is define what is meant by scoring.  That is, are you trying to generate leads? Sell your products and services? Or simply brand your business?  If you can’t define your online goal, how are you going to be able to achieve it?



What is Your Starting Lineup?


Once you determine what you’re looking to achieve on the playing field, then you need take a look at both your offense and defense.  Where most people consider their website to be the quarterback, in today’s online arena, it’s really only an eligible receiver, ready to catch and run downfield with the content you create.

You really need to look at your blog as being the quarterback, since it’s responsible for passing on timely information regarding your business.  Face it: once you create or refresh a website, how often do you change it?  Once every year or so?  If you want prospects and clients to stay current with your business, weekly blogs are the best way to move the ball down the field.  Of course, there are a number of other positions that are vital to your offense as well. 

We regard our social networks as part of our offensive line.  They give us the ability to run interference so   Like any good offensive line, these players need to work out daily in order to keep in shape.  They need to stay healthy throughout the long season.  And they need to get off the bench and into the game.
that our receivers can get in position to catch the pass before the quarterback gets sacked.

That brings us to special teams, which is how we regard videos and podcasts.  It used to be that the Internet was text only.  Today that isn’t the case.  Back in the late ’90s, people who found your business online would spend quite a lot of time clicking around your site to check you out.  Today, you have less than two minutes to score.  Additionally, people are five times as likely to watch a video or listen to a podcast, than read text. So you have to ask yourself if going multimedia isn’t a winning strategy, you need to adapt.

Good Offenses are Incomplete Without Good a Defense


When it comes to winning, defense is every bit as necessary as offense, right? Think about what would happen to the quarterback if the ball was hiked to him and there weren’t any offensive linemen to keep the other team’s defense at bay.  That would be either a very long day or a very short day for that QB.

Before a consumer or another business owner decides to do business with you, they need to check you out.  While your website, your blogs, your videos and social posts tell them a little bit about what you do, what it doesn’t tell them is what your customers think of you.

The main reason that prospects are reluctant to give you their contact information or make an initial purchase doesn’t have as much to do with price as it has to do with trust.  Today, the Internet is known to have many dens of scammers and spammers.  You read about it every day.  Nowadays, things such as reputation management, online reviews, and video testimonials are vital to giving a prospect the confidence to make an initial purchase or sign up for an offer.


That means potential clients want to read reviews and they want to hear what your customers have to say before they do business with you.  If you aren’t cultivating positive reviews and posting credible video testimonials, then don’t complain if they decide to do business with someone that does.

Worst of all, if you don’t have a mechanism in place that fosters positive reviews then that only leaves: Negative Reviews.  I don’t care how conscientious you are; sooner or later you’re bound to rub someone the wrong way.  When that happens, don’t be surprised if the disgruntled party posts negative remarks and ratings about your company.  That’s just the way the web works today.  That’s also why you need to make the effort to cultivate positive reviews.  This way, if you take a hit, you’ll be able to get back on the field and continue playing.

A Great Coach Makes a Good Team Great


Last but not least, the thing that separates the dynasties from the also-rans in the NFL is one thing: great   If you’re still trying to put together a winning team without a coach, or are trying to coach your team by yourself, let me give you some food for thought.  Working the web to win is not a game to be taken lightly.  The success or failure of your business could well hinge on your company’s web presence.  Get it wrong and your website could languish in the backfield of this money game.  This also holds true for anyone you hire to manage your web presence. 
coaching.

Unless you personally have the mettle and intestinal fortitude to lead your team onto the field week in and week out, you’re going to have to hire a coach.  While there are many highly reputable online marketing firms out there, there are also a number of firms that can do more harm to your business than a wily competitor.  That’s because there are still some people who make their money by trying to cheat the search engines in order to beat the search engines.  While black hat tactics can jump you to Page One in a hurry, once discovered by the major search engine bots, these tactics can cause your website to be banished from the playing field altogether.

Therefore, it’s important you check out the credentials of anyone who offers to help you promote your web presence online.  Among the questions you need to ask:


  • How many years have you been promoting businesses online?
  • Can I speak to some of your current clients?
  • What are your fees and what will I receive should I choose to hire you?
  • Have they won any awards?
  • Do they have content published on third party magazines you can evaluate?
  • Have they published any books on internet marketing?
  • How long is their basic contract?
  • Do they offer any guarantees for organic search position?
  • Do they offer any guarantees for traffic increases?
  • Do they offer any guarantees social network growth?
  • What happens if you fail to deliver?
  • Who do I call if I have any questions or concerns?
  • Have any of your clients ever been de-listed by the search engines?
  • Are the terms of their agreement easy to understand?
  • Do they outsource all or some of their work?
  • Is any of the work performed overseas?
  • Can part of their campaign be changed if it’s not working?
  • Is there a mechanism in place to handle problems?

Last but not least, you should search online to see if their firm has any positive or negative reviews.  (Havingno reviews is almost as big of a red flag as having a bunch of negative reviews.) The last thing you want to do is trust the future of your team to anyone who hasn’t been able to deliver a winning season or who has been penalized by the league. Because when it comes to playing the game of online marketing, you’re only as good as your last season.

In this article, I discussed how to put together a winning strategy to improve your organic search position and get more business from your overall Internet presence. It provides the steps you need to take to improve your results and it also provides a list of questions you should ask any Internet marketing company you’re considering to hire as your outsourced marketing arm.

If you found this article useful, please share it with friends, family, co-workers and associates. To learn more about this subject read, "Team-Tech! The next wave in Internet marketing,” “Is Google Calling? Or is it Someone Else” and  "What's Up With SEO?," located on our blog. You can also search this blog by keying in "SEO" in the search box to find other articles on the same subject. If you have something to add or have a difference of opinion, place that in the comments section. Thanks for taking the time to read our blog … and by the way, don’t forget to smile for the camera.

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we'll email it to you. Your information is always kept private and is never sold.


Email Marketing You Can Trust
Since 1995, Carl Weiss has been helping clients succeed online.  He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on BlogTalkRadio.com.


Is Your Business Still Waiting for the Movie to Come Out?

By Carl Weiss

Cover of
Cover of Video Killed Radio Star
The vast majority of people love watching videos. This is borne out by the rapid growth on Netflix online, Hulu, Vudu, Ultraviolet and other online service that have emerged in the past decade. Large movie  studios and major networks are all scrambling to create a winning online video presence. So, why aren’t small and medium size businesses doing the same?

Today, everyone knows the importance of the Internet for promoting their business.  Yet all too many website owners are reluctant to embrace online technology that is truly game changing.  For example, a few years ago blogging and social networking were introduced.  These technologies not only enable business owners to engage and interact with prospects and clients at the push of a button 24 hours per day, but they do so for FREE.  Still, the vast majority of website owners continue to undervalue and under employ these business assets to this day. 

That brings us to online video. Like it or not, YouTube is a fact of online life that is hard to ignore.  Mashable.com reported, “More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years.

Four Billion Videos are Viewed Every Day

Just to put the viewership numbers into perspective, today more than four billion videos will be viewed on YouTube.  Last year, more than one trillion videos were viewed on YouTube.  And do you know how much a company is charged for airing a video on YouTube?  Nada. Zip. Zero. (Better still: YouTube is owned by Google.) Consider the following:
Curtesy of www.aztekweb.com
  • 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second
  • Over 800 million unique users visit YouTube each month
  • Over three billion hours of video are watched each month on YouTube
  • 70% of YouTube traffic comes from outside the U.S.
  • YouTube is localized in 39 countries and across 54 languages
  • In 2011 there were almost 140 views for every person on Earth

So why isn’t every business in the U.S. broadcasting flooding the Internet with YouTube videos?  Beats me.  When you consider every business owner in the US either has access to a webcam or smartphone, there’s no reason why every website can’t sport an “elevator pitch” video and several video testimonials about their products or services.  If the problem is one of production value, there are thousands of video production companies that can help them shape and shoot a professional video for a reasonable fee.  (We’re not talking thousands of dollars anymore.)

The ABC of DIY Video Production

How about doing it yourself? The first thing you have to understand is that bad video is worse than no video at all. What works on paper, when translated to video, can be as boring as watching paint dry. That doesn’t mean it takes Steven Spielberg to turn out must-see online TV. With a little practice, almost anyone can
English: Mark Schulze, Videographer and Direct...
 Mark Schulze, Videographer & Director of Photography, Crystal Pyramid Productions, Videotapes Juan Vargas for a Political Television Commercial in San Diego. Photograph by Patty Mooney, San Diego, California. (Photo credit: Wikipedia)
create corporate videos that are compelling and effective. The key is to create and deliver a marketing message by telling a story so that your audience will remember the message and act upon it. (You want to avoid creating a typical TV commercial.  Effective online videos work by telling as opposed to selling.)

Online, it’s all about production value, not airtime. The first thing you have to understand is that web video is completely separate from the world of broadcast television, where the cost of airtime is at a premium and show formats are from 30 to 60 minutes in length. The most popular YouTube videos run anywhere from 90-seconds to three minutes.  Online, less is definitely more.  If you can’t say it quickly, don’t say it at all.  If a prospect sees a run time of five minutes or more, chances are they won’t even watch it.



What’s even better is that once produced, a video can be used to put every other form of marketing you are currently employing on steroids.  Have a blog?  Embed the video.  Want to tune up your tweets?  Link your YouTube video to Twitter at the click of a mouse.  Speaking of social networking, Mashable also reported, “YouTube says that on average there are more than 400 tweets per minute containing a YouTube link. Meanwhile, over on Facebook over 150 years worth of YouTube videos are watched every single day.”

QR Codes Can Bring Video to Paper

Visit Working The Web To Win
Want to break out of the box?  Every piece of print advertising and literature that you currently
employ for business purposes can be enhanced by the addition of one square inch of ink known as a QR code.  How’d you like to enhance your engagement rate by a factor of five?  It’s been shown that people are five times as likely to click on a video as read text.  Do you think a 90-second video introducing your business, your offer and a satisfied customer might have a positive effect on your conversion rate? 

Don’t take my word for it.  ComScore.com reported, “According to the data from Nielsen research, as of January 2012, almost half (48 percent) of all mobile phone users have a smartphone.”

This fact alone should be a wake-up call to businesses large and small that QR codes, and online video need to be a part of every business’ marketing mix.  It’s also a fact that already more people surf the web on their smartphones than on their computers. The latest 4G networks are designed to stream video faster than a DSL line.

So, if you’re still waiting for the movie to come out featuring your business, don’t wait too long or you might not like the ending.

In this article I discussed how video has become a domineering media on the internet, yet many businesses are still waiting to figure out what to do to take advantage of its use. This article provides ideas, examples and direction for producing your own inexpensive business videos as well as other ways to reuse and repurpose videos to maximize your return on investment.

If you found this article useful, please share it with friends, family, co-workers and associates. To learn more about this subject read, "Using Video as a Social Media Platform,” “How to Turn Your Best Customers into Your Best Sales People” and  "The Future of Web Video – Candid Camera for Everyone," located on our blog. You can also search this blog by keying in "videos" or "YouTube" in the search box. If you have something to add or have a difference of opinion, place that in the comments section.  Thanks for taking the time to read our blog and by the way, don’t forget to smile for the camera.

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we'll email it to you. Your information is always kept private and is never sold.




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