Ready to Ware

By Carl Weiss

Adidas smart watch
Adidas smart watch (Photo credit: Bekathwia)
The Paris Fashion show has nothing on Google and Amazon when it comes to offering wearable technology.  The two titans of tech have recently weighed in with major advancements in wearables.  Amazon has just opened a Wearable Technology Store in the UK that offers more than 100 different wearable devices, including activity trackers, smart watches, smart glasses and wearable cameras.  Google last month rolled out their Android Wear operating system for smart watch developers.  This says nothing of the hundreds of companies that have also leapt into the rapidly expanding wearable's market. This week's radio show will cover this topic, so if you want additional information, don't forget to listen live or download the podcast.

How to Use Storytelling to Save the Day - 3 Secrets to Content Marketing Success

By Hector Cisneros

Storytelling (film)
Storytelling (film) (Photo credit: Wikipedia)
Do you wish there was a way to build credibility and differentiate your company’s product or service from the competition? Would you be interested in a proven method that allows you to share what makes your company Special, as well as  what unique attributes your product or service provides clients? If you’ve been struggling to come up with an easy and cost-effective way to get your message across, then this is the tale for you. Storytelling has been around for hundreds of thousands of years, but it wasn't until recently that technology made it possible for the average person to tell their company’s story in a way that is both professional and compelling. 

How to Make Money with Internet Radio and Podcasting

By Hector Cisneros

Our show on BTR
Several years ago, Carl Weiss, my business partner and I decided to create our own Internet radio show. Our reasoning was based on specific principles and goals. First and foremost, we believe that quality content is king for organic search engine ranking, so anything we did had to have lots of first-rate material. Second, we needed to produce unique, useful information to post to our weekly blogs and social nets. We felt this would distinguish us from our competition. Third, doing a weekly Internet radio show would force us to do lots of research, stay current, understand the World Wide Web and search technology. Engaging in so much research and writing about what we had learned would facilitate our ability to produce quality content, which in turn would drive rankings for the keywords we’d chosen.

Seven Habits of Highly Successful Internet Marketers

By Hector E. Cisneros

Book Cover
Book Cover (Photo credit: Wikipedia)
Many years ago, I read Steven Covey's book "Seven Habits of Highly Effective People". This book had a big impact on my life. I spent many years cultivating and incorporating his philosophy and ideas into my business and personal life. This article is my attempt to bring the spirit of his philosophy to the world of internet marketing. However, I did not want to just rehash his ideas. I wanted to bring the reader a new perspective, a new view of how my seven internet marketing habits incorporate and embrace the sea change that has occurred in organic search engine marketing. I wanted these seven marketing habits to showcase how any internet marketer could use content marketing to be successful at achieving their client’s goals. So if you’re ready to learn how it’s done. Read on and embrace the Seven Habits of Highly Successful Internet Marketers.

Your Online Reputation Can Either Make You or Break You

By Carl Weiss

Shakespeare once wrote; "What's in a name? That which we call a rose, by any other name, would smell as sweet."

The Emperor Wears No Clothes
The Emperor Wears No Clothes (Photo credit: Wikipedia)
Bill didn’t have the Internet to contend with back in 1594, things were simpler.  Heck, it had only been a little over a hundred years since the printing press was actually invented.  The age of the scandal sheet had not yet been born.

Fast forward five hundred and twenty years and the world is a very different place.  What electronic media, and news organizations haven’t done, the internet with blogging, social media, YouTube videos and rating site has. They are all spewing out intimate details concerning the lives, loves and eccentricities of not only celebrities, athletes and politicians, but ordinary citizen and businesses as well. It would make the Shakespeare blush.

Eight Great Content Marketing Tools That Are Google-Friendly

Hector Cisneros

When a person asks me what I do for a living, I tell them I create content. Their second question is almost always, “What kind of content?” “All kinds of digital content,” I answer, and go on to explain this includes blogs, articles, press releases, videos, social posts, pictures, podcasts, newsletters, email blasts and much more. “Sounds like a lot of work," is the typical response. I then tell them it can be, but using the right tools makes it easier. Also, engaging in this kind of work since 2007 has also made me more efficient. The conversation usually continues along the line of: "So if you use the right tools and gain experience, the job becomes much easier, right?" And I reply “Of course.” Obviously I can’t automatically impart my years of experience, but I can  show you the tools I use. I can explain why they’re useful and how they’ll save you lots of time and, yes, money. Read on and learn about eight great content marketing tools that are Google friendly.