|Tim Berners-Lee: The World Wide Web - |
Opportunity, Challenge, Responsibility
(Photo credit: Fräulein Schiller)
By Carl Weiss
Having worked the web professionally since 1995, I can remember a time when we weren't so hardwired to technology. Sure a lot of the elements of online life that we take for granted today were already in vogue back then, like Apple vs PC, inkjet printers, zines (the forerunner of blogs), and even cellphones had already made the scene. The chief difference between then and now was the way in which the public viewed the wired world. Back then going online was more of a convenience than a way of life. While some people (particularly the young) were addicted to certain aspects of technology, more teenagers were hooked on video games then the Internet in 95.
That was Then and This is Now
Flash forward 16 years and the Internet and the cellphone have sunk their technological hooks into every aspect of modern life. Most people would find it hard to function professionally if they couldn't surf the web 24/7 on PC, cellphone and tablet. Gone are the lines that separated one form of wireless technology from the other. Far from simply being able to read the printed word, the twenty first century version of the Internet now offers everything from streaming video to voice activation. But while the web has insinuated itself into our daily lives, has that been a help or a hindrance to businesses on the whole?
Through the Gorilla Glass
Now for the downside. Back in 2000 there were lots of search engines that could provide businesses with both position and traffic. Companies such as Alta Vista Ask Jeeves, Excite, Infoseek, Lycos, Magellan, and WebCrawler made it possible for companies large and small to get into the online game. Sure, Google was also in the mix back in 2000, but they hadn't muscled their way into dominance back then to become the 800 lb gorilla in the room that they are today.
|A data visualization of Wikipedia as part of the World Wide Web, demonstrating hyperlinks (Photo credit: Wikipedia)|
Back to the Future
Not only are there far more stops on the technology train in 2012 then there were in 2000, but a number of the stops have siderails. Consider social networking. If you are serious about making the grade online, then being on Facebook (the second most visited destination online after Google) isn't enough.
You also need to Tweet. Not to mention the fact that back in November of 2011 Google launched its own social network Google+. So if you are looking to make the grade with Google, it's probably a good idea to add this to your online marketing mix as well.
|Mubarak Tripping On Tech |
Generation Media (Photo credit: Wikipedia)
No End in "Site"
To put things into perspective, while there are infinitely more online opportunities for businesses to engage in in 2012 than there were way back when, remember this: In order to keep up with the herd, you have to know where it is heading.
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Since 1995, Carl Weiss has been helping clients succeed online. He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on BlogTalkRadio.com.