By Carl Weiss
|JibJab (Photo credit: Wikipedia)|
One Size Doesn’t Fit All
What’s In It For Me?
While attraction alone can spark a relationship, failure to move the relationship along will inevitably result in its dissolution. What are relationship drivers? Let’s look at the situation of dating. While the thing that brought you two together in the first place was attraction, once the bloom is off the rose it requires effort to sustain and move the relationship to the next level. Successful touch marketing is a lot like that. In the first place there has to be something in it for the prospect. Like offering your date a bouquet of flowers and then enjoying a night of dinner and dancing, prospects like to be wooed as well. If all you do with drip marketing is send sales circular after sales circular, don’t be surprised if you get nowhere with the prospect. Nobody wants to be regarded as easy.
Making the Customer the Center of Your Universe
|Customers are Ignoring You (Photo credit: ronploof)|
The Touchstones of Successful Online Marketing
Fortunately, the Internet is chock full of low-cost or even no-cost solutions to making touch marketing a snap.
1. Automated Newsletter Providers such as iContact, Constant Contact and Mail Chimp offer a low-cost solution to creating online forms, newsletters and emailable coupons that are template-driven. Best of all, they allow you to set up multiple folders to collate your results. This way you can isolate different demographic and psychographic profiles, test your offers and respond to each group with a unique message or offer.
|JibJab (Photo credit: Wikipedia)|
2 E-Card purveyors such as http://www.jibjab.com/ http://www.jacquielawson.com and http://www.someecards.com provide online greeting cards with a touch of humor. JibJab even has video cards you can personalize by inserting headshots of you and your staff, or your client or prospect. Never underestimate the value of humor to seal the deal. Remember, one of the cornerstones of relationship building is to get the prospect to like you. Who doesn’t like a card that makes them laugh out loud?
Say it With Video
– Aside from YouTube.com that provides you with editing capabilities for every video you upload, there are a number of newer contenders that can even turn your stills into a compelling video, such as http://animoto.com/ and full-on animation sites such as http://goanimate.com that offer a user-friendly environment in which to create animated clips. There are even services that specialize in video email, such as www.bombbomb.com, mailvu.com and www.iwowwe.com that makes sending videos via email a no brainer.
Taking it to the Next Level with Send Out Cards
Want to automate greeting card and postcard mailings? Like to reward your best customers with gifts? https://www.sendoutcards.com/ is an online card store and customer reward program rolled into one. Who has the time to shop for cards and gifts? With Send Out Cards you can create customized greeting cards and postcards with the click of a mouse. Then you can add treats, gifts or even gift cards that reward your loyal customers. If you want your best customers to feel the luv, this is one service that’s hard to beat.
While setting up a successful touch marketing campaign can be a bit daunting at the outset, remember that once established this system will automate your customer relations program. Now don’t you wish it was that easy with your girlfriend?
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Since 1995, Carl Weiss has been helping clients succeed online. He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on BlogTalkRadio.com.