Touch Marketing – How to Win the Day & Get the Girl



Listen to internet radio with workingthewebtowin on Blog Talk Radio

By Carl Weiss

JibJab
JibJab (Photo credit: Wikipedia)
Whenever I speak before a group, one of the first questions I ask is, “Why create a website?”  While the responses are varied, the only correct one for business owners, large or small is, “To make money.”  Having been professionally engaged in Internet marketing since 1995, I can tell you that accomplishing this task is no easy matter.  Where in years gone by business owners merely had to create an optimized website in order to cash in online, today they need to busy themselves with an entire armada of online marketing, such as blogging, social networking and video.  All this just to get featured on page one of search engines like Google.  But what most business people do not know is that having a page one position will do you little good if you don’t have a systematic way with dealing with responses created by your website.  By system, I mean a comprehensive method of sorting, selecting and feeding prospects and clients the information they need to either make an initial purchase, or come back for more.

One Size Doesn’t Fit All


Does your company have a formalized touch marketing system in place?  If they do, it may not have been created for online leads.  Many drip or touch marketing systems have been created for responses generated from direct mail, cold calls or even broadcast media such as radio and TV.  While helpful, the best thing you can do to maximize your online results is not to retool your existing drip campaign, but to create one specifically tailored to handling online responses.  In the first place, web savvy individuals are in a hurry.  They are not going to respond to long copy, particularly if presented in written form.  So sending them a ten page white paper is not going to get the job done.  What you need to do to generate results with online respondents is to employ short copy, snappy comebacks and/or video.

What’s In It For Me?


Once you succeed in getting someone to respond to an offer, unless the offer leads directly to a sale, you need to follow up with something new and exciting.  What I mean by this is you don’t want to get a prospect all worked up with your initial offer only to disappoint with the follow up.  Emotional attachment is the name of the game if you are trying to create a dependency-based relationship between the consumer and your products and services.  In order to create dependency you first need to establish a sense of attraction.  Secondly you must inspire loyalty.

While attraction alone can spark a relationship, failure to move the relationship along will inevitably result in its dissolution.   What are relationship drivers?  Let’s look at the situation of dating.  While the thing that brought you two together in the first place was attraction, once the bloom is off the rose it requires effort to sustain and move the relationship to the next level.  Successful touch marketing is a lot like that.  In the first place there has to be something in it for the prospect.  Like offering your date a bouquet of flowers and then enjoying a night of dinner and dancing, prospects like to be wooed as well.  If all you do with drip marketing is send sales circular after sales circular, don’t be surprised if you get nowhere with the prospect.  Nobody wants to be regarded as easy.

Making the Customer the Center of Your Universe


Customers are Ignoring You
Customers are Ignoring You (Photo credit: ronploof)
Properly executed, touch marketing can create and sustain the kind of emotional dynamic needed to woo a prospect.  Instead of going straight for the sale, each time you reach out and touch the prospect, loyalty, confidence and continuity should be the goal.  Entertain them and make them laugh.  Don’t bury them is dry prose.  One of the best ways to get a bead on what motivates and drives a customer toward a sale is to evaluate everything from the customer’s perspective.  Face it, every customer lives and breathes to satisfy their unique needs and wants.  They are for the most part emotionally driven and will purchase from merchants whom they know, trust and like.  Many people will shop prices online, which is a battle in which you do not wish to engage.  If you want to break away from the herd and distinguish yourself as someone who is worth spending the extra dollar, then you need to let the customer know that you are a different breed of cat from the outset.

The Touchstones of Successful Online Marketing


Fortunately, the Internet is chock full of low-cost or even no-cost solutions to making touch marketing a snap. 

1.      Automated Newsletter Providers such as iContact, Constant Contact and Mail Chimp offer a low-cost solution to creating online forms, newsletters and emailable coupons that are template-driven.  Best of all, they allow you to set up multiple folders to collate your results.  This way you can isolate different demographic and psychographic profiles, test your offers and respond to each group with a unique message or offer.

JibJab
JibJab (Photo credit: Wikipedia)
2    E-Card purveyors such as http://www.jibjab.com/  http://www.jacquielawson.com and http://www.someecards.com provide online greeting cards with a touch of humor.   JibJab even has video cards you can personalize by inserting headshots of you and your staff, or your client or prospect.  Never underestimate the value of humor to seal the deal.  Remember, one of the cornerstones of relationship building is to get the prospect to like you.  Who doesn’t like a card that makes them laugh out loud?

      Say it With Video


–     Aside from YouTube.com that provides you with editing capabilities for every video you upload, there are a number of newer contenders that can even turn your stills into a compelling video, such as http://animoto.com/ and full-on animation sites such as http://goanimate.com  that offer a user-friendly environment in which to create animated clips.  There are even services that specialize in video email, such as www.bombbomb.com, mailvu.com and www.iwowwe.com that makes sending videos via email a no brainer.

     Taking it to the Next Level with Send Out Cards 


      Want to automate greeting card and postcard mailings?  Like to reward your best customers with gifts?  https://www.sendoutcards.com/ is an online card store and customer reward program rolled into one.  Who has the time to shop for cards and gifts?  With Send Out Cards you can create customized greeting cards and postcards with the click of a mouse.  Then you can add treats, gifts or even gift cards that reward your loyal customers.  If you want your best customers to feel the luv, this is one service that’s hard to beat.

While setting up a successful touch marketing campaign can be a bit daunting at the outset, remember that once established this system will automate your customer relations program.  Now don’t you wish it was that easy with your girlfriend?

If you would like to find more articles like this type in your key phrase in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century", fill out the form below.




Since 1995, Carl Weiss has been helping clients succeed online.  He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on BlogTalkRadio.com.

The Ghost Says Boo!


Listen to internet radio with workingthewebtowin on Blog Talk Radio

By Carl Weiss


How to Connect Your Youtube and Google Plus!
How to Connect Your Youtube and Google Plus! (Photo credit: brianDhawkins)
Less than a month after media pundits declared that Google+ was nothing more than a virtual ghost town, Google fired back claiming it has more than 100 million active users.  While this number still pales in comparison with Facebook's reported 955 million user base, this is still nothing to sneeze about.  In fact, for a number of small business owners G+ is the go to site when it comes to doing business online.  Let me count the ways.

In the first place, G+ was not created in a vacuum.  It was designed by looking at the other social nets and taking the best and leaving the rest.  It was also built from the ground up to be able to integrate such things as photos, video and other multimedia components into your posts with ease.  No more cutting and pasting links.  Some of the other features that I find useful:

1. Are All of Your Posts Picture Perfect?


One of the factors that most people downplay on social networks is the ability to edit a post after the fact. Let's face it, nobody is perfect.  If  you have ever posted to Twitter or Facebook and belatedly realized that you had erred in creating the copy, it isn't possible to go back and correct the gaffe. On G+ all you have to do to edit a post after the fact is, click on the arrow to the right of the post which spawns a drop down, that enables you to edit, delete or lock the post.

2. Free Event Broadcasting

If you have an event that you would like to announce, one of G+ newest features allows you to schedule and broadcast any event to your audience.  Creating an event is simplicity itself. Click on the events tab on the menu at left and follow the drop downs. Better still is the fact that once broadcast the event will be synced with your Google Calendar.  Since Events are searchable by any Google+ user, this feature alone could help you build your audience much better than on Facebook, where only your friends will be permitted to view events that you have created.



3. Can You Say Free "Video Conferencing"?

Hangouts
Hangouts (Photo credit: AJC1)
One of the most useful built-in features of G+ is Hangouts, which is a free videoconferencing facility that allows you and up to 8 friends to video chat and screen share all at the click of a mouse.  Personally, I find that Hangouts is a great way to interface with clients and prospects.  It saves on windshield time and provides the kind of live interface that most other companies charge money to use.  The connections are crisp and clear, the video stream is the next best thing to being there.  If you have more than 8 people with which you'd like to hangout, there is also a feature called "Hangouts on Air" that is a virtual video broadcast station that will allow you to be seen and heard by thousands if need be. 

4. Going Mobile


Google Plus

Google Plus (Photo credit: ivanpw)

Google has also developed a number of mobile apps that not only take their social network for a spin, but also create a number of opportunities for savvy business people.  Hangouts for one is available as a mobile app. This means that neither you nor your clients and prospects need to be chained to the desk in order to teleconference.  The Events App not only will update your circles as to your upcoming event, but in "Party Mode" it also allows guests to show their photos and videos, which makes them much more likely to participate.

5. Google+ and all of its Brand Pages' Post are Fully Searchable!

Google+  post are searchable. If you’re a business and your want to generate traffic, search presence and add to your search ranking, G+ is the way to go. Facebook post are not searchable and many other social nets limit their post search ability. Google is the search leader and own G+. Where do you think they like to look for juice post about your product? It not Facebook, or LinkedIn, (it could be Twitter),  but I would bet a dime to a dollar that they like their own properties the best of all. To top it off, Google+ is gaining a lot of industry support. Aggregation software giants like Hoot suite and Hub Spot now offer support for it. This make it much easier for a business to schedule it’s posts.
Google Plus Circles - Pros and Cons
Google Plus Circles - Pros and Cons (Photo credit: Squidooer)

6. Who Counts the Beans at FB Anyway?

Oh yeah, and when it comes to the vaunted 900 million users touted by Facebook, that also includes more than 83 million fake, duplicate and feline profiles in the mix. Besides, it's quality and not quantity that counts when you are trying to build a following that is eager to interact with you. Google could count it 400+million Gmail users instead to prefers to tout real numbers that you can count on.

A recent Business2Community post declared, "Earlier this month Facebook updated their regulatory filing which now states that 8.7 percent of its 955 million monthly active users are actually duplicate or fake accounts.  Moreover, duplicate accounts make up 4.8 percent - equivalent to 45.8 million accounts."

When it comes to choosing and using a social network to build a business, it's all a matter of personal taste. All I can say is that for my money, I'd much rather work with a ghost than a cat any day.

If you would like to find more articles like this type in your key phrase in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century", fill out the form below.




Since 1995, Carl Weiss has been helping clients succeed online.  He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on BlogTalkRadio.com.

Battle of the Browsers - Internet Dominance and Why Your Choice Matters!

Most used web browser in country or dependency...
Most used web browser in country or dependency
 as of July 2011, according to Statcounter: Blue:
Microsoft Internet Explorer Orange: Mozilla Firefox
Green: Google Chrome Red: Opera (Photo credit: Wikipedia)
Hector Cisneros

The Internet is an ever-changing landscape that creates long term revolutions in the way we think, act, work and play. Every so often a milestone takes place that has great significance. A very recent change that took place was that Google Chrome displaced the Internet Explore as the number one browser in the world. Microsoft’s Internet Explorer held the reins for 14+ years. Now a Microsoft rival and Internet corporate giant has taken the lead. In this article I will tell you why this is an important milestone in our lives. I will also share with you some of the features which I believe explain why Chrome is now number one and why the Internet Explorer has fallen behind. Read on and learn why we are in the Google Chrome era.

Battle of the Browser Giants!


Browser-wars
Browser-wars (Photo credit: _redheat)
I clearly remember Bill Gates stating that the Internet was a passing fad in its early years. Back then, Netscape rose to the top of the browser wars even though you had to buy it. Microsoft was one of the first companies to offer its browser for free. This eventually led to the Internet Explorers 14 year reign as the dominant player. Microsoft accomplished this by giving away its browser as part of their operating system. It took Microsoft several years to displace Netscape because in the beginning, it had an inferior product and free was not enough to make people give up Netscape. However, once the Internet Explorer reached par on features the war was over. It's worth noting that Microsoft was sued for its monopolistic practices during this time frame. It lost that lawsuit and had to pay millions in fines. In the meantime, AOL (another corporate giant) buys Netscape and then dismantles it. Some believe AOL’s purchased Netscape to be used as a bargaining chip with Microsoft to reduce their dependency on the Internet Explorer. Regardless of the reason, AOL’s eventual dismantling of Netscape lead to the creation of the Mozilla project that has spawned Firefox and other web applications today. This all started in 1998.

Why is This Important?

It’s important because whoever “owns your eyes” as you use the Internet directly affects how you use the Internet itself. It’s also important because Chrome was born in this environment that year. Its heritage started with Netscape and in part, to the code from the Mozilla project.  A browser's functionality directly affects how a website will look and feel to the user. A programmer designs websites prim
eye of the beholder
eye of the beholder (Photo credit: limowreck666)
arily for whatever the dominant platform is at that point in time. Yes, they will tweak their website so they generally work with most browsers, but often they will have to make compromises to make sure the dominant platforms needs are met. It’s also important because whoever controls the majority of Internet properties also feed the majority of users what they see. So in essence, the general population is always in danger of being swayed (i.e. censoredby whomever the dominant player is. In the early days the dominant players were kept in check by somewhat of opposing forces. First it was Yahoo and Netscape, then it became the Internet Explorer and Yahoo, then Internet Explorer and Google and now, it’s just Google! I am not one of these conspiracy buff who thinks that every giant company on the planet is out to rule the world. I happen to like Google and Chrome. I am just pointing out that there is always a danger when one company controls most of any one aspects of our lives.

Why Chrome ... What Propelled it to The Top?

Chrome was launched as a free browser in September of 2008 (as a beta). It has steadily grown in features and maturity over the past14 years. Today, Chrome is still free, owns 31% of the worlds browser market (from statcounter.com) and is the dominant player on the internet. Google is one of the largest corporation’s in the world and it owns Chrome. It’s not a coincidence that Chrome has finally reached the number one position. Its parent company Google, controls 81% of the search market (from StatOwl.com) and about a 1/3 of all internet traffic as a whole. Because Google owns so many high usage internet prope
Logo used from the start of the Chrome project...
Logo used from the start of the Chrome project until March 2011 (Photo credit: Wikipedia)
rties, it has been able to learn what a user wants and in turn, incorporate those features into its now dominant browser. It can also provide massive advertising to promote Chrome since it owns the huge portion of all internet destinations. Destinations like Google Search, YouTube, Picasa, Analytics, AdWords, AdSence and a lot more essentially make it easier for Google to get users to try Chrome. On top of that, Google has started selling Chrome-only notebooks, (Chrome Books). These notebook use Chrome is the operating system, which makes them low cost and fast. Nevertheless, the real reason I think Chrome has become number one is that it provides more people with the features they want. It is fast, highly customizable and integrates well with many of Google’s internet properties. In addition, since Google controls most of the internet traffic, it makes sense that their browser would eventually become number one.

My Favorite Features and Benefits!


Google Chrome touts itself as being the fastest browser on the internet. Google also states that it is feature rich and very stable. I can verify that it is fast, but so are Firefox and several other browsers.  However when compared to the Internet Explorer, the prior browser leader, it feels really fast. Internet Explorer also takes a long time to start where Chrome's start-up time is fast. Google has concentrated on making sure it’s browsers performance is top notch. Therefore, when measuring a return on this feature, Chrome’s speed is very good and makes it a top performer. You will spend a lot less time waiting for your pages to download and you will get more done in less time.

Is it Feature Rich?

As far as being feature rich, it does meet this criterion, too. However, I would give the edge to Firefox for having the most plug-in’s and add-on’s. Speaking of cool features that a browser can have, Chrome has several unique native features. The first one worth mentioning is voice recognition in Google search. That’s right. If you have a laptop, cell phone, or tablet with Google Chrome, you have voice search capabilities. The second feature is how Chrome has a lot of native support for all the other Google properties and applications. This list can be extensive and include YouTube, Google+, Google Play and m
A
A "Multiplier 400 Compact Sport" Gerber multi-tool, in the open position, with all tools partially opened. (Photo credit: Wikipedia)
any more. If you go to the Google Chrome store, you will find many wonderful apps that will make your Chrome browser more powerful and friendly. Again, this is also true for Firefox and other browsers but some of the implementations are better on Chrome. For example, I love a Grammar/Spelling checker called Ginger. Ginger is available for many browsers, word processing and email client platforms. Ginger provides support for MS-Word, Outlook, PowerPoint, Internet Explorer, Firefox and Chrome. However, its spell checker integration in Gmail on Chrome is phenomenal. Don’t get me wrong, this plug-in works well with all the programs they support. Having used the pro version of Ginger in MS-Word for quite some time, I was impressed at how seamless Gingers spelling check works in Gmail (on Chrome verse Gmail on Firefox). On the other hand, many of the pro features are not yet available on Chrome (or Gmail on Chrome) so I am not ready to give up MS-Word yet.

How Does Stability Compare?

The last item is stability. Chrome is very stable, especially if you are using relatively new hardware (3 years old or newer). It also helps to be using a newer 64 bit operating system like Windows 7 or Apple latest OS. Follow these rules and you will not be disappointed. However if you’re trying to hold on to Windows XP as your operating system you may be disappointed. I have seen XP  unexpectedly reboot
Peacekeeper Benchmark Comparison (Firefox 12 v...
Peacekeeper Benchmark Comparison (Firefox 12 vs Google Chrome 18) (Photo credit: Squidooer)
when using Chrome. Microsoft is generally phasing out all support for XP and I have not seen anything that has fixed this XP/Chrome stability issue. I have not had this problem as often with Firefox or Internet Explorer on Windows XP. I have also had very few Chrome issues with Windows Vista, again it is very stable except in the oldest of systems. The good news is that new computers are cheaper and faster than ever. With Quad core Windows 7 laptops being sold for less than $400, (including tax), there are few reasons to have to keep dealing with the limitations of old systems.

In summary, Chrome is currently the number one browser used worldwide, (with Firefox and IE not too far behind). As a website owner, it is important to note which browser platform dominates the market place. These browser platforms affect your design element choices, and the final look and feel of your website. Chrome is a fast, stable, powerful and customizable browser platform that is feature rich and mature. It is my opinion that it will continue to be a dominant player in the browser wars for many years to come. One reason for holding this belief is because it is owned by Google and Google is the dominant player on the internet stage. Download and try several browsers, especially Chrome. I know you will like the voice search feature. I also think you will like its speed, versatility and its ability to use third party and Google plug-ins. You may also, as I have, choose it to be your go to browser, for now and the immediate future.

That’s my opinion; I want to hear yours.

If you would like to find more articles like this type in your key phrase in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century", fill out the form below.


Hector Cisneros is the director of Social Media Marketing at Working the Web to Win, co-host of the weekly Internet radio show, "Working the Web To Win" on BlogTalkRadio.com, a writer, an entrepreneur for more than 30 years, a veteran of BNI for 19 years and was a BNI director for over five years. He is still an active BNI member and follows its philosophy of "Givers Gain." He is the owner of several businesses in Jacksonville, Florida. He actively coaches business owners in the fine art of online advertising, business networking and word-of-mouth marketing. He is president of Website Know How, Inc., a holding company for his business ventures that include: online advertising, word-of-mouth marketing, real estate holdings, non-profit training/support, book publishing, health and wellness product sales and adventure sports. Hector's new book, "60 Seconds to Success," teaches business owners how to get the most from word of mouth marketing by using great 60-second introductions. To learn more about Hector Cisneros, social media, online marketing or word-of-mouth marketing, visit the Networker's Apprentice workshop or his book's website: http://www.60SecondsToSuccess.com.  

Does WWW mean, What’s Wrong with my Website?

By Carl Weiss

So many websites. So little space. With Google owning more than eighty percent of the search market and more than a quarter billion websites currently vying for position, is it any w
English: www,domain,internet,web,net
www,domain,internet,web,net (Photo credit: Wikipedia)
onder that so many small businesses are having difficulty gaining exposure online? What many people do not understand is not only is the web getting ever more crowded, but it has undergone a sea change in the past few years that has fundamentally changed the benchmarks that search engine spiders look for in order to determine who gets on page one. In last week’s blog, I explored the new face of search engine marketing and what website owners need to do in order to generate Page One results.

The problem is that being on Page One is not the end of the rainbow by any means. Ultimately the goal of any successful online marketing campaign is to generate new business in terms of leads and sales. Even if you rank number one on page one of Google under a high traffic keyword, this won’t necessarily make the cash register ring. Browsing habits and online expectations have changed over the past few years. The old adage of “Set it and forget it” where a business owner could create a static site and walk away for two to three years no longer applies. So if you absolutely positively need your site to turn clicks into cash, here are the points you need to address.

1. What’s the Ultimate Purpose of Your Website?

The answer varies from site to site. Some sites are designed to sell directly to a national or worldwide audience, while others are lead generation machines where prospects are directed to fill out a form or pick up the phone. In order to accomplish either of these goals, the first thing you need to understand is that if someone’s first encounter with you is vie the Internet then there are several givens that you need to address. In the first place, they don’t know you. In the second they don’t trust you. Last but not least, there are thousands of other firms like yours with which to do business, many of whom charge less than you. If you are looking to instill confidence and avoid a bidding war, you need to show prospects up front that you are better than the average bear. The best way to do this is via video. If your homepage does not contain both an introduction and testimonial video, then don’t complain if you aren’t bringing home the bacon.

2. How Have User "Likes" Changed in the Past Five Years?
English: A business ideally is continually see...
A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)

It used to be that prospects would come to a site and click through four or five pages looking to glean a little bit of information that would tell them whether to do business with you or not. This is no longer the case. Far from checking out subsidiary pages, most prospects are reluctant to click below the fold on page one. Sad to say, but you have less than two minutes to dangle the bait, set the hook and reel in the fish. That being said, you need to have the following five elements appear above the fold: your phone number, your videos, your offer, your Google map and an auto-responder form.

If you sell more than one line, you need to create a separate but branded page for each line. If the prospect comes onto the site seeking apples, then everything from the text to the video to your offer needs to talk about apples. If they come onto the page seeking apples and you are talking oranges, they are not going to take the time to look for the link that says “Apples.” They are simply going to go back to the search engine and look for another site. The secret to designing successful organic search engine campaigns is that you need to look at the keyword as the question and the landing page as the answer. Another key to credibility is accountability. If your site contains neither a physical address nor a phone number, why should anyone trust you. For many consumers, the letters WWW stands for "Wild, Wild West," where no claim goes unjumped and there is no Captain James T. West to police the frontier town. Every day the public is inundated with stories about savvy cyber criminals whose only aim is to dupe an unwary consumers out of their cold, hard cash. If you want a cyber-shopper to trust you, meet them halfway. Prove to them that you’re for real. Even if you don’t want to field phone calls you can set up a Google Voice number and then choose to either call back or text a caller.

 The alternative is that if you fail to instill confidence in a customer, don’t gripe when they fail to purchase your goods and services.

 3. Are You Trying to Make it in This Brave New World with a Site That’s “Old School"?

Two phones with mobile internet capability dis...
Two phones with mobile internet capability displayed (Photo credit: Wikipedia)
Another thing that wastes cyberspace is to pretend that it’s 1999. Go to your homepage and take a look at the first thing that grabs a consumer's attention when they encounter your homepage. What’s the first thing they see? Is it a nebulous graphic that could very well be a stock photo? Is it some elaborate Flash banner that tells the consumer nothing about your business? Where is your offer? What is your USP and is it visible above the fold? When was the last time you updated your website? Where are your intro and testimonial videos? Do you have easily identifiable links to your blog and social networks?

All of these things are important to the buying public. The public isn’t interested in graphically charged websites that fail to tell them what they need to know in order to make a buying decision. They didn’t come to your site in order to be dazzled by your layout. What’s more important is to hit them right between the eyes with your message. In a nutshell, what’s visible above the fold needs to answer these simple questions: Who are you? How long have you been in this line of business? Why should I do business with you as opposed to anyone else? The rest is just window dressing.

4. Why Don’t Visitors Return to My Site?

Expressen - little relevant content above the ...
Expressen - little relevant content above the fold?
 (Photo credit: Beantin webbkommunikation)
There is another conundrum faced by website owners: a lack of repeat business. The reason that many people do not return to most websites is simply because there is no reason for them to return. If your website doesn’t change from week to week, why should a consumer make a return trip? They’ve already been there and done that. If you don’t publish a blog on a weekly basis and don’t distribute online newsletters at least once a month, what possible reason does a consumer have to revisit your site?

The bottom line when it comes to creating a dynamic and effective web presence is to be willing to accept the fact that if what you are doing isn’t working, then change the paradigm. The most successful online marketers are those who are willing to embrace change and who are not afraid to roll up their sleeves and start working the claim in order to make the most of this interactive multimedia broadcast station we call the Internet.

If you would like to find more articles like this type in your key phrase in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century", fill out the form below.




Since 1995, Carl Weiss has been helping clients succeed online.  He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on BlogTalkRadio.com.