What Every Business Owner Needs to Know About Online Marketing



By Carl Weiss
Courtesy of  b2b-marketingblog.activeconversion.com

In 2009, $155 billion was spent on local advertising in the US. Yet only seven percent of that figure was spent online. Market trend projections predict that 50% of local advertising revenue will be spent online within the next 7 years. That means that $77 billion will leave traditional advertising venues. Recent advances in online advertising such as online coupons will only serve to accelerate this trend.

You may have read the recent news item, "Groupon rejected Google’s $6 billion acquisition offer." According to Chicago Breaking Business and Bloomberg, Groupon decided that it was better off on its own.

What many people did not read was the fact that Google reported revenues of $6.77 billion in the first quarter of 2010, representing a 23% increase over first quarter 2009 revenues of $5.51 billion.

Social Media Marketing via Online Video

Courtesy of www.abhikarma.com
By Carl Weiss

When we talk about social media we immediately think of Facebook, Twitter, Google+ and LinkedIn, but often overlook the video option of YouTube.  I know what you're thinking, "YouTube is a video portal, not a social network."  When you get right down to it, what is a social network? It's an online diary that can be used to update friends, family and associates about your life and/or your business.  Better still, it's an e-diary that you not only allow, but encourage others to peruse and redistribute.

Now I ask you, which  would you say is  more compelling, Text or Video?

Hector the Connector's Website Marketing Predictions for 2012

By Hector Cisneros 

2011 is over, and we're now in 2012. Wouldn’t it be terrific if you could predict the future? How fantastic would it be to know what website marketing techniques will work this year? Would having that knowledge allow you to prepare and maximize your return on your advertising dollars? In this article, I provide my 2012 predictions covering website marketing trends. Adjusting your marketing plans to take these trends into account should translate into profits. Historically, my predictions have come to pass about 98 percent of the time. It's always gratifying when my predictions come true. I have always had a knack for spotting trends. In this article, I list four website marketing trends that are unfolding before our eyes. So read on to see my advice and get your website ready for 2012 and beyond.